On June 24th in London, during the 15th edition of the Future Fabrics Expo the Sustainable Fashion Next Gen Innovation Bootcamp, led by Christine Goulay and Sustainabelle Advisory Services took place.

Can consumers really drive change in tackling the fashion industry's over-production and over-consumption crisis? In this article by Sustainabelle Advisory Services the authors discuss the role of consumers, showcase examples of successful historical Public Service Announcement campaigns and explore how small shifts in our collective mindset can ignite larger societal change. As consumers, it's time to ask: Are we ready to take responsibility for the future of fashion and our plan

“So, we search for the exceptional man or woman, the entrepreneur. We become a partner in creating a dream. It is not a dream of just...